PIM has evolved from an initial data onboarding and publishing solution into a powerful digital commerce solution. With “experience” projected to be the key differentiator over “product” and “price”, the Contentserv PIM capabilities extend beyond facilitating solid product information management to delivering exceptional product experiences.
Contentserv PXM solution allows you to manage not only product information but also how products will be merchandised and promoted. By delivering that information in context to the consumer, it will facilitate the creation an emotional connection between you and your customers. A PXM solution is comprised of four robust components that when used in combination, delivers truly personalized product experiences.
Forget the endless internal sharing of spreadsheets and manual processes that lead to delays, errors and inconsistent information. With Contentserv’s PIM solution, you can stay focused on delivering accurate, rich, and enhanced content to your customers – anywhere and everywhere.
The first step to getting a single source of product truth is the importing and consolidation of product data that is siloed across an organization. Product data usually comes from different internal and external sources and systems, such as suppliers, third party content aggregators or data pools.
Product data usually arrives in high volumes, using different formats and with varying levels of quality. To reconcile inconsistencies and irregularities, rules for standardization, accuracy, completeness and overall quality are created, managed and enforced using automated workflows.
Many organizations struggle to manually maintain product information and digital assets. With automated data management capabilities such as data modeling, enrichment, localization and publication, organizations are able to improve operational efficiencies toward obtaining rich, relevant and channel-optimized content.
Today’s customers expect a seamless experience across multiple touch points, so marketing and sales teams are hard-pressed to meet and exceed this expectation. With automated publication capabilities, teams can share data across the organization and ensure accurate, complete, consistent and timely content published across all channels, at any time.