Increased Performance results in better Customer Satisfaction.

Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.

The platform provides most granular page caching which resulted in increased performance. High granularity increased caching percentage thereby reduced the infrastructure cost. The platform also improves the user experience of the user by prioritizing & painting the engaging section of the page.

Nitrogen platform managed the third party scripts called from the page to improve the speed and user experience. Cutting edge security module provided DDoS mitigation, Origin Shield & managed WAF, along with penetration testing.

Challenges

Croma’s Online Mobile, Desktop & category pages along with category filtering were taking >12 sec to load impacting user experience and funnel drop off.This became a major challenge for Croma along with their high cost of infrastructure. Reliability and availability of website was another problem as they witnessed heavy user traffic & growth on their website.

Benefits

Croma observed significant reduction in cyber attacks month on month. The platform improved mobile performance increasing conversions and reducing bounce rates. Key improvements delivered in time-to-first-byte, page load time, and image delivery. User experience is enhanced dramatically with 30% increase in speed, 20% reduction in infrastructure cost with 5% increase in orders.

Nitrogen Platform has enabled croma.com to provide our customers with a consistent digital experience and managed traffic spikes. Our website showed a good 36% performance gain along with reduced infrastructure costs and better security. Biggest differentiation was the DOM optimization feature that gave a significant boost to our performance. The Human Detection Module gave us a good handle on security as it works not only in binary fashion but has an ability to throttle traffic from different sources.

Ranjit Satyanath CIO (Infiniti Retail Ltd.) Croma