Customer Journey Transformation across 39 locales.

Plantronics is an American electronics company producing audio communications equipment for business and consumers. Its products support unified communications, mobile use, gaming and music. Plantronics delivers innovative technology and integrated solutions that deepen people’s collaboration experience and allow them to simply communicate.

Nvizion improved their ability to manage content-driven commerce experiences at scale by engaging product content and relevant commerce experience. The existing content and applications were made centrally available breaking up content silos. This made the content creation 4x more efficient and speed to market was 3x faster to update content on site.

Nvizion created a Roadmap that provided more flexibility and control to business users to manage full catalog in one place. Customized workflows were implemented for multiple user roles and promotion customizations for partner employees.

With a goal of providing its shoppers with fast site performance and fantastic experiences, Plantronics set aggressive performance and conversion success criteria metrics. Plantronics evaluated Nitrogen a new-age AI-driven web performance platform for their performance and downtime issues. Nitrogen improved the page load time and rendered the pages in sub seconds, which was far faster and provided a consistent user experience resulting in improved conversions, customer retention at reduced cost of ownership. This way Plantronics was able to focus on other critical things than site performance.

Challenges

The challenge was to scale the application to support 39 locales. Restarts, Performance issues and downtime were regular features that needed attention.

Benefits

Our client realized ~60% web performance gains and the system now can handle 3x more users. Automated workflows improved productivity & gave better control of the content. Ability to create a quick sister sites is being used effectively by Marketing team to created tailored solution for user segment. With Nitrogen, Plantronics site uptime is 99.9% reducing number of servers from 6 to 3 and cores reduction from 20 to 12 while delivering a sublime user experience.