Product Catalog efficiency to achieve online metrics
PUMA is one of the world’s most visible and enduring sports brands. PUMA produces thousands of products each season and sells them in 120 countries through wholesale partners, e-commerce, and retail stores. With such a large and diverse global footprint, PUMA’s business growth was often driven at the local level, with regional managers and teams operating independently. As a result, product information was managed in many siloed systems. No central source of product information was available to feed e-commerce systems, leading to inconsistencies in how products were presented and sold to customers in different markets.
Led and completed an end-to-end implementation of a scalable new P360 architecture with highly optimized performance using sizing calculator. Hotfolder configuration was implemented to automate the import process and sequence. Customized MAM solution and automated product categorization via DQ rules and structure features. For data cleansing, we configured daily and weekly server jobs.