Nitrogen Recommendation helps UpSells & grow online sales.
Pure Formulas is a leader in the online health and supplement space. They specialize in offering their customers GMP certified quality products, including nutritional supplements and organic foods, as well as beauty, sports nutrition, and pet products. Pure Formulas provide a secure and friendly online experience with more than 40,000 products. Their mission is to offer the best quality products to help people lead a pure, happy life.
Nvizion has been a strategic and long-term partner with Pure Formulas for more than seven years now on their digital strategy and to better support their online store, vision and growth goals. We have been streamlining their development effort and creating a seamless, omni-channel shopping experience. We have designed their product and technology roadmap, and have helped them roll out new features and functionalities, freeing them up to focus on their business. From improving and modernizing the commerce architecture, providing the flexibility and scalability they needed, Nvizion enhanced and eased out the Commerce checkout with varied payment options, ordering process, personalization, promotions, loyalty, subscriptions and most importantly the customer experience.
We strategized and implemented a personalization solution to create an experience that makes the Pure Formulas customer feel truly recognized. Multi-device ecommerce personalization platform, driven by artificial intelligence and machine learning was implemented to collect valuable data in real time and understand how users are interacting with Pure formulas across all channels. Understanding their business objectives, Nvizion has helped them achieve their goal metrics for revenue, conversion rate, bounce rate, cart abandonment and average order value.