Nitrogen Recommendation helps UpSells & grow online sales.

Pure Formulas is a leader in the online health and supplement space. They specialize in offering their customers GMP certified quality products, including nutritional supplements and organic foods, as well as beauty, sports nutrition, and pet products. Pure Formulas provide a secure and friendly online experience with more than 40,000 products. Their mission is to offer the best quality products to help people lead a pure, happy life.

Nvizion has been a strategic and long-term partner with Pure Formulas for more than seven years now on their digital strategy and to better support their online store, vision and growth goals. We have been streamlining their development effort and creating a seamless, omni-channel shopping experience. We have designed their product and technology roadmap, and have helped them roll out new features and functionalities, freeing them up to focus on their business. From improving and modernizing the commerce architecture, providing the flexibility and scalability they needed, Nvizion enhanced and eased out the Commerce checkout with varied payment options, ordering process, personalization, promotions, loyalty, subscriptions and most importantly the customer experience.

We strategized and implemented a personalization solution to create an experience that makes the Pure Formulas customer feel truly recognized. Multi-device ecommerce personalization platform, driven by artificial intelligence and machine learning was implemented to collect valuable data in real time and understand how users are interacting with Pure formulas across all channels. Understanding their business objectives, Nvizion has helped them achieve their goal metrics for revenue, conversion rate, bounce rate, cart abandonment and average order value.

Challenges

Pure Formulas was looking for a strategic partner who could lead their way through the digital transformation journey and help them excel in the online space in the industry. Their main challenge was to increase conversions and reduce abandoned carts. Pure Formulas also wanted to increase customer loyalty and engage users during their buying journey.

Benefits

While customers received the benefits of more cohesive and personalized experience, we delivered value to the health and wellness retailer as a result of customers being recognized through their shopping journey. There is an increase in trust and loyalty as observed with a significant increase in online orders by almost 6% and an increased AOV of more than 10%. Relevant product and content, and hyper relevant marketing during the buying journey dramatically increased the engagement and repeat buyers resulting in higher CSAT by 18%.

Nvizion Solutions enabled us to remain competitive, increase customer loyalty, and drive revenue growth by creating a personalized recommendation engine. Nvizion created inspiring shopping experience for our customers reducing calls to customer service and reducing time to place an order making it easier for them to engage with us online. They created a reporting dashboard for us that helped business to leverage customer statistics for better planning. With their technology and functional expertise & tremendous experience on Oracle Commerce, several features including subscriptions, renewals, express checkout, Rewards and Enhanced Endeca search were implemented along with numerous custom backend integrations and CSC customizations , we observed 15% increase in AOV and 25% increase in CSAT. Nvizion provided our technology, merchandising and marketing teams the foundation they need to continue to grow our business. Nvizion is a strong partner for our digital strategy.

Carolina Servigna Director of technology