Increased Performance results in increased sales.

Shoppers Stop is an Indian retail giant with 86 stores across 40 cities in India with clothing, accessories, handbags, shoes, jewelry, fragrances, cosmetics, health and beauty products, home furnishing and decor products.

As Shoppers Stop continue to expand their properties, they also need to ensure that their sites remain fast and secure. Nitrogen platform strengthened security and customer trust delivering an innovative and seamless user experience. Performance is a fundamental part of the user experience and Shoppers Stop wanted to provide a best-in-class experience to its users. Nitrogen manages the third-party scripts called from the page, instantly renders the product and catalog pages through instant product catalog feature and predictive caching to improve the speed and user experience. The impact was immediately visible, as every page element on the Shoppers Stop web pages was instantly accelerated. The platform manages the surge in traffic during peak seasons maximizing sales and also helped increase organization’s operational efficiencies and agility. The security module protect their site from incoming threats like malicious requests and volumetric DDoS attacks without any increase in latency or degradation in user experience.

Challenges

Shoppers stop experienced slow performance for their desktop application because of personalization, dynamic elements and other third-party requests. They wanted to improve the performance and innovate the user’s digital experience while shopping.

Benefits

Shoppers Stop observed the site speed going up by 25%. Every page element within Shoppers stop web application was instantly accelerated. They also realized significant conversion uplift by 5% with infrastructure cost reduced by 15%.

We've just moved to the Nitrogen platform. Results were evident immediately and continues to improve.Fantastic team and dedicated to delivering performance for the client.

Maneesh Mittal Chief Omnichannel and Digital Shoppers Stop