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Nvizion Solutions
Customer Story

Helped Electrolux to improve customer experience

Our B2B customers want a personalized experience when they browse through our websites across all our online stores. Nvizion provided the range of solutions we needed to effectively manage our multiple sites and catalogs and helped us create personalized user journeys. “Pay in Instalments” has led to a positive impact on the buying behaviour, thus increasing our revenue. Shoppers were frustrated by the irrelevant search results for specific products. Enabling the boost and bury feature has enhanced the shopper’s experience. Because of this, now they see relevant search results, encouraging them to navigate to the product pages, hence increasing sales. Website performance is a crucial factor in engaging our customers online, and Nvizion has helped us here by improving our customer’s shopping experience.
Project Manager



Swedish multinational home appliance manufacturer, headquartered in Stockholm. Electrolux products sell under a variety of brand names (including its own) and are primarily major appliances and vacuum cleaners intended for consumer use.

The Challenge

They wanted to give a B2C like experience for B2B customers including segmentation, personalization, personalized user journeys, etc. It was difficult to manage multiple sites and multiple catalogs. And they wanted to ease out the payment for customers providing ability to pay in installments.

The Solution

Maintained one master catalog for multiple stores with an ability to create multiple child catalogs. Customized B2C accelerator to leverage B2B features. Improved customer experience through several bundled templates for extended warranty. Klarna integration let customers pay in installments for their purchase. Users can search using boost & bury as per merchandising needs.

The Benefits

All stores at one place on one instance enabling Single sign on across all sites/stores for enhanced customer experience. Increase in revenue due to the “Pay in installment” feature leading to positive impact on buying behavior.
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