Meet Rus Daru, VP – Sales at B2B Online 2026 | Chicago | May 4–6, 2026
Rus Daru, VP – Sales at Nvizion Solutions, will be attending B2B Online Chicago 2026, the leading conference for manufacturers and distributors focused on advancing B2B eCommerce, digital marketing, omnichannel strategies, and sales transformation.
B2B Online Chicago 2026 is the premier conference for manufacturers and distributors focused on advancing B2B eCommerce, digital marketing, omnichannel strategies, and sales transformation.
It brings together CMOs, eCommerce leaders, marketers, and digital executives to share practical insights, tackle real-world challenges, and build peer networks that drive online revenue growth and leadership excellence.
Why This Matters
For many industrial and manufacturing organizations, the conversation has moved beyond whether to modernize to how to execute transformation without disrupting the business.
Across the programs we’re involved in, a few consistent themes are emerging:
- Transitioning off legacy platforms while maintaining business continuity
- Managing complex pricing, catalogs, and customer hierarchies at scale
- Enabling digitally-assisted sales alongside self-service
- Balancing composable architecture with operational simplicity
What We’ll Be Paying Attention To
- How teams are actually executing legacy platform exits — not just planning them
- Where composable architecture is helping vs. adding complexity in real programs
- How organizations are balancing self-service with sales-assisted workflows
- Practical use of AI in B2B — beyond pilots, into operational use cases
- What it really takes to scale digital without increasing operational overhead
Let’s Connect
If you’re attending B2B Online Chicago 2026, connect with Rus Daru, VP – Sales, Nvizion Solutions to exchange perspectives on what’s working, what’s not, and how teams are approaching B2B transformation in practice.
