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Data onboarding is the process of transferring offline data to an online environment for marketing needs. Data onboarding is mainly used to connect offline customer records with online users by matching identifying information gathered from offline datasets to retrieve the same customers in an online audience.
By bringing together offline and online data, businesses can gain a more complete view of their customers. This can help them to better understand customer needs and preferences, and to target marketing campaigns more effectively.
Data onboarding can help businesses to identify new sales opportunities and to cross-sell and upsell to existing customers.
By providing a more personalized and relevant customer experience, businesses can improve customer satisfaction and loyalty.
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