Revolutionizing Online Success: Unleashing Puma's Potential with Catalog Efficiency

PUMA, a global e-commerce giant, encountered several challenges in its quest to provide a unified and seamless customer experience. One significant hurdle was the need to create a single, trusted view of product information across diverse regions, channels, and touch points. The company's short, 12-week product lifecycles also posed difficulties in keeping up with the rapidly changing market demands. PUMA had to address the issue of centralized product data stored in various isolated systems, which led to inefficiencies and hindered quick decision-making. Additionally, ensuring consistent product data quality and embedding data governance presented complexities in maintaining accurate information and avoiding potential customer dissatisfaction.

Nvizion Solutions has been PUMA’s data partner for the last 10 years. We supported PUMA to deploy Informatica MDM – Product 360 to provide a central repository and a single trusted source of product information. The solution includes Informatica Data Quality and Business Process Management to provide trusted data and automate processes. Now, PUMA can easily feed its e-commerce systems with the highest quality product data.

With Nvizion's expertise, PUMA experienced a growth in sales within just 9 months, thanks to greater agility and faster time to market & accurate & complete product information. There was a significant upswing, supporting up to 20% higher customer conversion rates, a testament to the enhanced customer experience. Furthermore, the collaboration improved operational efficiency, streamlining processes, and reducing redundancies. Notably, PUMA achieved their return on investment (ROI) targets & efficiency targets in less than 2 years.