Yasser Salah, Business 360 Lead - MEA at Informatica with Rohit Singh Verma, Data Practice Director at Nvizion highlights key macro trends shaping its future. He points to the rise of omnichannel retailing, accelerated by post-COVID shifts, which presents significant integration challenges. Alongside this, e-commerce growth demands scalable digital platforms, while personalization through data-driven approaches tailors customer experiences.

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𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘃𝗶𝗱𝗲𝗼 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗵𝗼𝘄 𝗱𝗮𝘁𝗮 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝘀 𝗻𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝘀.