Calderys: Establishing a Trusted Customer Data Foundation with Master Data Management
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About
Calderys
The Challenge
As Calderys grew globally, customer data became fragmented across multiple ERP and CRM systems, creating duplicate records, inconsistent information, and limited visibility across the business.
The company needed a scalable Master Data Management (MDM) solution to establish a trusted Customer Golden Record, streamline customer onboarding, and strengthen data governance across the organization.
- Customer master data distributed across multiple ERP and CRM systems
- Duplicate customer records and inconsistent customer information across platforms
- Lack of a centralized Customer Golden Record impacting reporting accuracy and customer visibility
- Inconsistent customer data synchronization across ERP, CRM, Salesforce, and downstream channels
- High dependency on manual customer onboarding, validation, and approval processes
- Limited governance controls to maintain data quality and consistency
- Need for a scalable foundation to support future Product and Vendor Master Data Management initiatives
These challenges impacted operational efficiency, reporting reliability, and the organization's ability to maintain a single, trusted view of customers across the enterprise
The Solution
Nvizion partnered with Calderys to implement a centralized Customer Master Data Management solution designed to create a trusted customer data foundation and improve enterprise-wide data consistency.
The engagement focused on:
- Establishing a centralized Customer Golden Record repository
- Performing customer data profiling, cleansing, standardization, and deduplication
- mplementing advanced match-and-merge capabilities to eliminate duplicate records
- Configuring workflow-driven customer onboarding, validation, approval, and publishing processes
- Integrating customer master data across ERP systems, Salesforce CRM, and downstream market channels through API-based integrations
- Defining governance frameworks, stewardship processes, and data quality controls
Key Deliverables
- Centralized Customer Golden Record repository
- Customer data cleansing, standardization, and deduplication framework
- Workflow-based customer onboarding and governance processes
- API-driven integration architecture across enterprise applications
- Data quality rules and validation framework
- Stewardship, audit, and governance controls for ongoing data management
- Scalable MDM foundation supporting future Product and Vendor Master domains
Business Impact & Outcomes
The Customer Master Data Management initiative enabled Calderys to create a trusted and governed customer data foundation while improving operational efficiency and enterprise visibility.
- Significant reduction in duplicate customer records
- Improved customer data accuracy and consistency across systems
- Enhanced customer visibility through a centralized Golden Record
- Streamlined customer onboarding and approval processes
- Improved reporting accuracy and business decision-making
- Stronger governance through standardized validation and stewardship processes
- Increased synchronization and consistency across ERP, CRM, Salesforce, and downstream systems
- Established a scalable MDM foundation for future Product and Vendor Master Data Management initiatives
The solution provided Calderys with a single source of truth for customer data, enabling greater operational efficiency and long-term scalability.
NVIZION’s Role
Nvizion acted as the strategic Master Data Management implementation partner, working closely with Calderys' business and IT teams to establish a trusted customer data foundation.
- Platform evaluation, solution selection, and MDM architecture design
- Customer Master Data Management implementation and Golden Record configuration
- Data profiling, cleansing, standardization, and data quality framework development
- Workflow, governance, stewardship processes, and integration enablement
- Change management, user adoption, and implementation support
Sales@nviz.com
Looking Ahead
With a centralized Customer Master Data Management platform in place, Calderys is well positioned to expand its data governance capabilities and extend Master Data Management across additional business domains.
The organization can now build on this foundation to support Product and Vendor Master Data Management, improve enterprise reporting and analytics, and enable more efficient, data-driven business operations across global markets.
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