Optimized the database to reduce the page load time directly impacting infrastructure costs and scalability. The site can now accept twice the volume of traffic without performance degradation.
Enhanced customer experience with single sign on and "Pay in installment" feature. This feature led to positive impact on buying behaviour thus increasing the revenue.
Customer now has the control over their order information, invoices, vouchers etc. Page speed increased as all data is maintained in one place. Also, revenue has increase with new features like order replenishment and scheduled orders.