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Customer Story

Celeb-Favourite Contemporary Saree Brand, Suta Partners With Nitrogen

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About

Suta

The brand SUTA is a fresh design house that centers on creating a range of attire with a blend of tradition and contemporaneity. Suta’s crafted inspirations pay attention to details and the designs add elegance, boldness, and grace.

The Challenge

As Suta is expanding their business and getting into more product verticals in the coming days, they wanted to ensure, the online shopping experience of their shoppers are not compromised. Unfortunately, on Suta’s website, third-party technologies caused pages to load slowly, leading to higher bounce rates, lower conversion rates, and a poor shopper experience.

The Solution

Nitrogen offered its AIO, JSA, and DOM Optimization to enable a seamless digital experience for thousands of Suta’s daily online customers.

The Benefits

Suta received a higher conversion rate due to its faster website. With Nitrogen, Suta's average site speed increased by 35%, resulting in a site load time of under 3 seconds. As a result, conversions increased by 5%. With Nitrogen deployed across Suta's website, its online channels are now much more productive.
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